Picture this: A small coffee producer in Colombia competing head-to-head with multinational corporations. A family-owned honey farm reaching health-conscious consumers across three continents. Just five years ago, these scenarios seemed impossible. Today, thanks to AI and digital transformation, they’re not just possible—they’re happening.
When I stood before the audience at Agroalimentaria 2025, I saw a room full of dreamers and doers—producers, exporters, consultants, and marketers all asking the same question: “How can we use technology to grow smarter, not harder?”
The answer isn’t about replacing human expertise with robots. It’s about amplifying what makes your agricultural products special while automating the repetitive tasks that steal your time and energy.
The agricultural export industry stands at a crossroads. On one side, we have centuries of tradition, quality, and expertise. On the other, we face a digital marketplace that demands instant communication, professional branding, and 24/7 availability.
Here’s the reality: If you’re not visible and accessible online in 2025, you might as well not exist.
But here’s the good news: AI is democratizing access to professional-grade marketing, sales, and customer service tools. Small producers can now compete with industry giants by working smarter, not larger.
During my presentation, I introduced a proven framework that takes any agroexport business from traditional operations to digital excellence. Let me walk you through each step, using two fictional but realistic brands as examples:
☕ Colao Coffee: A traditional coffee brand needing modernization 🍯 I Am Honey: A new honey brand built for the export market
Every digital transformation starts with clarity. Before you think about websites or social media, you need to answer fundamental questions:
AI in Action: Use ChatGPT or Claude to generate brand names, taglines, and brand stories. For example:
For Colao Coffee: “Generate 5 brand names for a premium coffee that represents sustainability and authenticity.”
For I Am Honey: “Create 3 taglines that capture the essence of purity and health for a honey brand.”
Your brand identity is more than a logo—it’s the emotional connection customers feel when they encounter your product. This includes:
AI Tools for Branding:
Before investing heavily in marketing, validate your concept. AI can analyze:
Real-World Application: Tools like Perplexity can instantly research market trends. For instance, discovering that sustainable coffee demand grew 23% in European markets over three years could guide your expansion strategy.
Your website is your 24/7 salesperson, customer service representative, and brand ambassador rolled into one. But it’s not just about having a website—it’s about creating an experience that converts visitors into customers.
Essential Elements:
This is where AI truly shines. Instead of manually crafting every email, social media post, or follow-up message, AI can:
Example in Practice: An AI-powered email sequence could automatically follow up with wholesale buyers who request information, nurturing them from initial interest to signed contract—all while you focus on production.
Nothing builds trust like responsive customer service. But as a small team, how can you provide 24/7 support? Enter AI chatbots and automated systems that can:
The Human Touch: AI doesn’t replace human connection—it handles routine tasks so you can focus on building relationships that matter.
Growth isn’t just about selling more—it’s about selling smarter. AI provides insights that help you:
Throughout my presentation, I demonstrated specific AI tools that agroexport businesses can start using today:
These aren’t futuristic concepts—they’re practical tools that producers worldwide are already using to transform their businesses.
During my 17+ years helping brands grow from $50K to $50M annually, I’ve seen one constant: those who embrace change thoughtfully and strategically always outperform those who resist it.
The agricultural export industry is no exception. The producers who are winning today aren’t necessarily the largest or oldest—they’re the ones who combine traditional quality with modern technology.
Knowledge without action is merely potential. Here’s how to start your digital transformation journey:
Stay Human: Remember that AI amplifies human creativity and connection—it doesn’t replace it.
The question isn’t whether AI will transform the agricultural export industry—it already is. The question is whether you’ll be among the leaders shaping this transformation or among those trying to catch up.
Every day you wait is a day your competitors might be automating their customer service, optimizing their marketing, or discovering new markets with AI-powered insights.
But here’s what I want you to remember: You don’t need to be a tech expert to succeed. You just need to be willing to learn, experiment, and adapt.
The presentation at Agroalimentaria 2025 was just the beginning. The real transformation happens when producers, exporters, and industry professionals share experiences and learn from each other.
I’d love to hear from you:
Connect with me on LinkedIn or visit CreateMomento.com to explore our AI automation platform designed specifically for growing businesses.
Remember: In 2025, the most successful agroexport businesses won’t be those with the biggest budgets—they’ll be those with the smartest strategies. And with AI as your partner, that could be you.
Daniel Gonell is a Brand & AI Automation Consultant with over 17 years of experience helping businesses transform their digital presence. He has worked with brands ranging from small family operations to Fortune 500 companies, including Coca-Cola, Pepsi, and Kroger. As the founder of CreateMomento (AI Automation Platform) and partner at NewMindsGroup (Business Development & Digital Transformation), he specializes in making advanced technology accessible and practical for businesses of all sizes.
