I’m Daniel Gonell

About Me.

Get To Know Me.

My name is Daniel, and I’m Customer/User Experience Designer and Growth-Driven Designer with 10+ years of experience working with branding, graphic design, web development, ecommerce, and project management.

My goal is to provide top-notch creative solutions, whether for the web or print, to a wide array of exciting businesses and individual clients. With my extensive work experience, including collaboration with design agencies, marketing firms, IT & technology companies, I have developed a keen sense of creativity and the flexibility to work independently or as part of a team.

I’m an open minded and passionate individual who is excited about bringing my skills to the table, in addition to learning new ones. I can play a key role throughout a website, app or brand development to ensure maximum accessibility, usability, and user experience. I’m a good team player, deadline orientated and take a dedicated, systematic approach to every project in order to develop engaging systems that produce quality results.

Skills.

UI/UX Design

  • Define business needs
  • Define user needs
  • Information architecture
  • Prototype development
  • Sitemap design
  • User flow design & journey maps
  • User persona development
  • Wireframe design

 

Branding

  • Naming & messaging 
  • Brand identity
  • Marketing materials
  • Presentations & pitch decks

Web

  • Accessibility compliance (508 & WCAG)
  • Lead Generation, Commerce, Intranets
  • WordPress, Joomla, Drupal, Shopify, Magento
  • Custom business application integration

Digital Strategy

  • Certified Growth-Driven Designer
  • Certified User Experience Designer
  • Certified Inbound Marketer
  • Marketing strategy development
  • Paid, earned, and owned digital media strategy and management.
  • Content strategy
  • Branding and visual identity strategy
  • Plan, lead, and execute campaigns and programs across digital media, search, email, marketing automation, content marketing, personalization, social media, and mobile.
  • Implement and maintain digital marketing infrastructures
  • Utilize digital analytics tools (i.e. Social Media & Google Analytics) to provide strategic direction on future marketing initiatives.

My Latest Experience.

Senior Product Manager

CreateMomento · Freelance

Jul 2021 - Present

As Senior Product Manager, I lead the design, development, and implementation of CreateMomento, a SaaS platform focused on automating sales, marketing, and customer service. My role involves working across teams to create AI-powered solutions that improve efficiency and streamline operations for diverse clients.

Senior Branding & Digital Strategy Consultant

New Minds Group · Freelance

Aug 2011 - Present

As a Senior Branding & Digital Strategy Consultant at NewMinds Group, I provide consulting services in branding, UX design, and business development for global clients across multiple industries. I focus on building impactful brands, developing user-centric digital experiences, and creating tailored business strategies for diverse markets.

Digital Experience & Creative Services Director

Century Displays · Contract

Dec 2023 - Sep 2024

At Century Displays, I led the development and launch of the Creative Services Division and collaborated closely with the Director of Technology to establish the Technology Division. My role included creating business plans, defining services, and overseeing branding and marketing efforts. I led projects in retail media networks and digital smart displays, focusing on interactive experiences, AI solutions, and content strategies. Additionally, I automated business processes and implemented custom CRM and ticketing systems.

UX & Accessibility Design Consultant

23 East Group · Freelance

Dec 2012 - Aug 2024

At 23’s Group, I specialized in creating accessible user experiences, focusing on building digital solutions for non-profits, tech startups, and other organizations. My work revolved around designing and developing inclusive websites and digital platforms, ensuring they provided seamless and accessible experiences for all users, regardless of their abilities.

more about me

extra
stuff.

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Travel.

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Books.

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Cinema.

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Music.

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Stay In Touch.

Let's Get Creative.